How It Began
A children's brand born from a family legacy spanning India, Kenya, and Hollywood.
Some brands start in a boardroom. This one started in the mangrove forests of the Sundarbans, on a British Airways–sponsored safari in Kenya, and on Hollywood film sets.
At 14, Avi Das won an international essay contest and was flown to Kenya on safari — his subject: the Royal Bengal Tiger.
His essay ran in British Airways' High Life magazine alongside his own artwork, the first sign of the wildlife, writing, and art that would define his path.
Years later, Avi became a Hollywood VFX professional, working as CG Supervisor on Spider-Man 2 and other major studio films. It was his sister Molly — a serial entrepreneur with two decades in hospitality and CPG — who saw what that childhood passion could become, and the two of them built Brave Little Tiger together to bring it to life.
Four generations of devotion to the Royal Bengal Tiger — starting with a wildlife photographer who documented tigers in the Sundarbans — live on in Sheroo, made tangible for every child who needs to feel brave.
Designed for the moments that matter most: bedtime, school drop-offs, hospital visits, travel, deployment, and co-parenting transitions.
Meet Avi Das
Meet Avi Das
Hollywood VFX Supervisor. Storyteller. Creator of Sheroo.
Avi Das spent over a decade in Hollywood as a CG Supervisor, with credits on major studio films including Spider-Man 2. He helped bring larger-than-life heroes to the screen — the kind that make kids' eyes go wide with wonder.
Then he turned that same craft toward something smaller. And, in its own way, more powerful.
A companion built not for the screen, but for real life — bedtime, the first day of school, the scary waiting room, the goodbye that's hard to say.
