How It Began

A Children's Brand Born From a Family Legacy Spanning India, Kenya, and Hollywood.

Some brands are built in boardrooms. This one was built in the mangrove forests of India, on a British Airways-sponsored safari to Kenya, and on the film sets of Hollywood.

✓ At age 14, Avi Das won a British Airways international essay contest and was flown
to Kenya on safari — his subject: the Royal Bengal Tiger.

✓ His essay was published in British Airways’ High Life magazine alongside his own artwork — his childhood passions were wildlife, writing, and art.

✓ Decades later, Avi became a Hollywood VFX professional — CG Supervisor on Spider-Man 2 and major studio films.

✓ Four generations of family devotion to the Royal Bengal Tiger — Sheroo is that
legacy, made tangible for every child who needs to feel brave.

✓ Designed for the moments that matter most: bedtime, school drop-offs, hospital visits, travel, deployment, and co-parenting transitions.

Meet Avi Das

Hollywood VFX Supervisor. Storyteller.
Creator of Sheroo.

Avi Das spent over a decade in Hollywood as
a visual effects professional — his credits include Spider-Man 2
— crafting the kind of heroes that fill children with wonder.

Then he made something smaller. And more
powerful.

A companion built not for the screen,
but for the moments that matter most: bedtime, the first day of school, the
scary waiting room, the goodbye that's hard to say.

https://www.imdb.com/name/nm0201881/?ref_=ext_shr_lnk

 

  • Giving Back

    We believe care goes beyond creating products. We are committed to making a positive impact by supporting children, families, and communities. Every step of our journey is guided by compassion, connection, and the desire to create meaningful change.

  • Our Mission

    Our mission is to help children feel comforted, confident, and emotionally connected wherever life takes them. We aim to create experiences that bring reassurance, joy, and a sense of security while helping families build stronger and more meaningful connections.